Case study
brownsugar trucker cap
A single trucker cap becomes a full product story, where studio photography and 3D renders trade places until one small object carries the weight of an entire drop.
The idea
AZMT needed the Brown Sugar cap to own its own moment instead of sitting as another catalog thumbnail. The piece treats one accessory as the whole narrative.
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The approach
A tight team split the work across studio photography, 3D and web, then bound it all into one warm, sugary palette. Real shots and CG frames read as a single language built for a DTC audience.
A compact product story that gave a single cap the presence of a full release.
AZMT · Fashion / DTC · 2019
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