Case study
Evolution X
Turning complex medical and nutritional data into a weight-loss program anyone can actually follow.
The challenge
Design the full Evolution X experience: brand, a landing page with a BMI calculator, hundreds of personalized PDF programs, food-swap guides, kit packaging and a video manifesto. Translate dense clinical data into one simple, cross-referenced product.
The approach
Working with a nutritionist and a physician, I structured every plan by phase, BMI and gender in Figma, then built a component library that generates dozens of tailored PDFs without redrawing a single one. I designed the landing page, the mobile-first guides and the kit packaging, and directed the launch film.
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The outcome
One system, dozens of unique personalized programs, and a product that connects a digital plan to a physical kit in the user's hands.
3 phases · dozens of tailored plans · one system
Looseit · Health & Wellness · 2024
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Hive Academy
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