I bring both an analytical and creative eye, with an end-to-end vision: brand depth, narrative direction, and business thinking. I don't just care about aesthetics or delivering the best experience for the customer. I care about ROI.

I have hands-on experience managing Meta Ads for my own brand and at my last company (I'm not an expert). Beyond developing all the creative, I built tracking spreadsheets and ran the analysis myself.

I like to see results. I like to find ways to work better and faster, which is why AI has become one of my biggest allies.